Cognitive Disposition to Wine Consumption: How the Brain Is Wired to Select the Perfect Bottle With a Novel Musical Twist.
Identifieur interne : 000597 ( Main/Exploration ); précédent : 000596; suivant : 000598Cognitive Disposition to Wine Consumption: How the Brain Is Wired to Select the Perfect Bottle With a Novel Musical Twist.
Auteurs : Gabriella So S [Hongrie] ; J Zsef Csernák [Hongrie] ; Lászl Lakatos [Hongrie] ; Zsolt Zs Fi [Hongrie] ; András Palotás [Hongrie, Russie]Source :
- Frontiers in neuroscience [ 1662-4548 ] ; 2019.
Abstract
Taste is not a veridical perception: it is modifiable by cognitive and affective processes, as well as by expectations. Even though molecular composition determines the savor, various other factors such as external characteristics and basic assumptions have a sway over perceived pleasantness of food and drink. The rituals associated with wine tastings especially underscore the importance of these subjective ramifications. While auditory stimuli are known to influence drinking experience, the impact of melody on the product itself and on corollary consumer preference is unknown. As routine judgments are also influenced by informational cues, here we evaluated whether description of a unique technological innovation (i.e., serenaded grapes and barrels) as cogent suggestion of quality improves willingness to buy. This project unveils that the belief about music-fed wines, which might be construed as a motivational bias, can alter purchasing decisions; however, further neuro-marketing studies are warranted with this respect.
DOI: 10.3389/fnins.2019.01157
PubMed: 31824238
PubMed Central: PMC6883206
Affiliations:
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Even though molecular composition determines the savor, various other factors such as external characteristics and basic assumptions have a sway over perceived pleasantness of food and drink. The rituals associated with wine tastings especially underscore the importance of these subjective ramifications. While auditory stimuli are known to influence drinking experience, the impact of melody on the product itself and on corollary consumer preference is unknown. As routine judgments are also influenced by informational cues, here we evaluated whether description of a unique technological innovation (i.e., serenaded grapes and barrels) as cogent suggestion of quality improves willingness to buy. This project unveils that the belief about music-fed wines, which might be construed as a motivational bias, can alter purchasing decisions; however, further neuro-marketing studies are warranted with this respect.</div></front></TEI><pubmed><MedlineCitation Status="PubMed-not-MEDLINE" Owner="NLM"><PMID Version="1">31824238</PMID><DateRevised><Year>2020</Year><Month>10</Month><Day>01</Day></DateRevised><Article PubModel="Electronic-eCollection"><Journal><ISSN IssnType="Print">1662-4548</ISSN><JournalIssue CitedMedium="Print"><Volume>13</Volume><PubDate><Year>2019</Year></PubDate></JournalIssue><Title>Frontiers in neuroscience</Title><ISOAbbreviation>Front Neurosci</ISOAbbreviation></Journal><ArticleTitle>Cognitive Disposition to Wine Consumption: How the Brain Is Wired to Select the Perfect Bottle With a Novel Musical Twist.</ArticleTitle><Pagination><MedlinePgn>1157</MedlinePgn></Pagination><ELocationID EIdType="doi" ValidYN="Y">10.3389/fnins.2019.01157</ELocationID><Abstract><AbstractText>Taste is not a veridical perception: it is modifiable by cognitive and affective processes, as well as by expectations. Even though molecular composition determines the savor, various other factors such as external characteristics and basic assumptions have a sway over perceived pleasantness of food and drink. The rituals associated with wine tastings especially underscore the importance of these subjective ramifications. While auditory stimuli are known to influence drinking experience, the impact of melody on the product itself and on corollary consumer preference is unknown. As routine judgments are also influenced by informational cues, here we evaluated whether description of a unique technological innovation (i.e., serenaded grapes and barrels) as cogent suggestion of quality improves willingness to buy. This project unveils that the belief about music-fed wines, which might be construed as a motivational bias, can alter purchasing decisions; however, further neuro-marketing studies are warranted with this respect.</AbstractText><CopyrightInformation>Copyright © 2019 Soós, Csernák, Lakatos, Zsófi and Palotás.</CopyrightInformation></Abstract><AuthorList CompleteYN="Y"><Author ValidYN="Y"><LastName>Soós</LastName><ForeName>Gabriella</ForeName><Initials>G</Initials><AffiliationInfo><Affiliation>Eszterházy Károly University, Eger, Hungary.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Csernák</LastName><ForeName>József</ForeName><Initials>J</Initials><AffiliationInfo><Affiliation>Eszterházy Károly University, Eger, Hungary.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Lakatos</LastName><ForeName>László</ForeName><Initials>L</Initials><AffiliationInfo><Affiliation>Eszterházy Károly University, Eger, 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Palotás</name><name sortKey="Zs Fi, Zsolt" sort="Zs Fi, Zsolt" uniqKey="Zs Fi Z" first="Zsolt" last="Zs Fi">Zsolt Zs Fi</name></country><country name="Russie"><noRegion><name sortKey="Palotas, Andras" sort="Palotas, Andras" uniqKey="Palotas A" first="András" last="Palotás">András Palotás</name></noRegion></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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